press comunicate 2005

The New Life of Masks... in Cosmetics

CEREAL'S, Italy, has opened a new world for M A S K S

Cosmoprof 2005 is the 10th Anniversary of the Birth of Their

NEW CONCEPT of MASKS in COSMETICS

Plus the Launching of a NEW HIT: the M I D - R I F F MASK

Masks are part of our civilisation, ever since it was born.

In cosmetics, both professional and home treatments have been

used for centuries.

CEREAL'S Laboratories (Rovigo, Italy) brought a revolution into this field.

Their world patent of an ACTIVE Silicone Gel MEMBRANE provides the light, flexible and self-sticking basis, enriched by A, C, E, F vitamines and the exclusive re-activating Aleurone complex.

CEREAL'S have used these principles for a series of 'target' applications.

Here are the dates of introduction of CEREAL'S MASKS :

1995 LIPOPLAST - the first lamina

1996 SENOPLAST - LIPOBREAST ... for the breast

1998 YOUTHFUL MASK VISO - the face mask

2000 LIPOLIPS - the lip area

2001 LIPONECK

2004 for COSMOPROF 2005 :

LIPOBELLY - 'Your Lovely Mid.Riff'

The unique CEREAL'S worldwide-registered Lamina Masks can be used both in beauty parlours and at home. One mask is applied 28-30 times for 20-30 minutes. Use a light cream such as LIPOPLAST afterwards.

Cereal's 960, Via Nazionale - Le Paviole RO Italy cereals@cereals.it